Bachelor of Arts (Hons) Business Information Technology 2006
Top Student Award
1st Class Honours
2024
“Empowering Brands and Elevating Lives through
Creative Storytelling and
Innovative Design”
Cindy Chen Xin Yu
Creative Digital Strategist
2024
2024
2024
ABOUT ME
I am a dedicated Creative Digital Strategist with a diverse background, leveraging skills from various industries to excel in digital marketing.
My journey with Canva began during a challenging period, and it has since fueled my passion for design. I specialize in video editing, creating landing pages, social media posts, and e-commerce strategies.
Continuously learning and upgrading my skills, I ensure they are on par with the latest market trends, including extensive use of AI tools to enhance my work.
Empowering individuals and businesses through creative and innovative digital solutions.
Vision
To achieve success together by elevating lives and brands through creative storytelling and impactful design.
Mission
EMPOWER
Values
Empowerment
Providing the skills and tools for success
Motivation
Inspiring creativity and perseverance
Professionalism
Upholding excellence and integrity
Openness
Promoting collaboration and inclusion
Wisdom
Sharing knowledge and expertise
Engagement
Building supportive relationships
Resilience
Helping overcome challenges and build careers
Professional Experience Highlights
Resorts World Sentosa
Assistant Manager
Data Protection Officer
Sep 2022 - May 2023
Ensured compliance with PDPA regulations, safeguarding organizational data integrity.
Conducted comprehensive data protection impact assessments.
Maintained accurate records of data protection activities, ensuring transparency and accountability.
Fintech and eCommerce
E-commerce Manager cum
Data Protection Officer
Aug 2021 - Jan 2022
Directed backend testing and provided technical insights to enhance platform efficiency.
Conducted training sessions to improve merchant engagement and platform utilization.
Managed data protection protocols, ensuring compliance with regulatory standards.
TRIOMINE
Senior Account Manager, Advertising & Branding Agency
May 2018 - Aug 2019
Managed comprehensive digital marketing strategies for MNC and F&B clients.
Exceeded sales targets by 60%, driving significant revenue growth from existing clients.
Conducted market analysis and collaborated with creative teams to enhance brand positioning.
Hewlett Packard
Regional Sales Compensation Process & Capability Manager
Sep 2010 - Mar 2013
Implemented and managed sales compensation plans and frameworks.
Enhanced data confidentiality and ensured compliance with audit standards.
Streamlined workflows by collaborating with Sales, HR, Finance, and IT teams.
Hewlett Packard
Regional Sales Compensation & Data Warehouse Specialist
Sep 2005 - Mar 2013
Configured and managed sales compensation plans in the internal system, ensuring accurate monthly payouts for the sales team.
Handled complex data to maintain high operational standards and data accuracy.
Led critical projects, receiving recognition for leadership and innovation.
Hewlett Packard
Change Management Coordinator cum Audit Facilitator
May 2000 - Dec 2004
Streamlined operational processes through change management documents.
Ensured audit compliance and managed data migration projects.
Recognized with HP Global TOP 500 Innovative Technical proposal in 2003.
Thriving at Healzena ：Where Creativity and Motivation Meet
Healzena is my creative sanctuary, fueling my passion for design and client success. Using both Canva Global and Canva 可画 (China),
I produce impactful content in both English and Chinese.
2024
2024
2024
Bachelor of Arts (Hons) Business Information Technology 2006
Top Student Award
1st Class Honours
2024
Professional Development
Guided by the “EMPOWER” values, I am dedicated to continuous improvement and skill enhancement.
This commitment is exemplified by my participation in the Boston Consulting Group's Digital Marketing & E-commerce Accelerator Program, where I honed my expertise in digital marketing and e-commerce strategies.
As a Digital Creative Strategist, I am dedicated to delivering impactful results through innovative solutions and strategic thinking.
My diverse skill set ensures the creation of compelling digital experiences that drive engagement and growth.
Design (Canva)
Expert in creating visually stunning and effective designs.
Video Editing (Filmora)
Proficient in producing engaging and high-quality video content.
Digital Marketing Strategy
Skilled in crafting and executing comprehensive digital marketing plans.
E-com Merchant Onboarding
Skilled in crafting and executing comprehensive digital marketing plans.
SEO
Capable of improving online visibility through strategic SEO practices.
Social Media Marketing
Experienced in driving engagement and growth on social media platforms.
AI Content Creation
Utilize AI tools to generate innovative and impactful content.
AI Personal Image Cloning & Training
Specialist in creating and training AI-generated personal images.
Creative Showcase
Let's Share Creative Ideas and Connect
I’m passionate about becoming a Canva Template & Video Creator, including a Canva Educator, and would love to share my progress with you.
Your insights and feedback are truly appreciated as I continue this creative path. Let’s connect and create together. I hope to hear from you and learn if you like the types of templates I create.
©2024 Cindy Chen Xin Yu. All rights reserved.